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Save the date: #otworld20
27 - 30 October 2020
News Overview 2/19/20
Competence in Retail Surgical Stores - A comprehensive programme for retailers at OTWorld

Competence in Retail Surgical Stores - A comprehensive programme for retailers at OTWorld

OTWorld is an indispensable event for healthcare supply retail. This is the leading international platform for the retail of medical aids and health products and at the same time the most important location for advanced training.

Retail Forum

OTWorld 2020 invites executives and employees from the healthcare supply retail industry to partake in a practice-orientated advanced training programme* on each of the four trade show days. The training focuses on improving consultations and sales skills and making retail surgical stores ready for the future.

Selected topics for employees from the healthcare supply industry:

  • Expert lectures on compression supplies, breast prostheses and bandages including subsequent product knowledge delivered by the Federal Academy for Orthopaedic Technology
  • Treatment for obesity
  • An introduction to social media

Selected topics for directors and owners in the healthcare supply industry:

  • Change - master the industry transition!
  • Recruiting skilled employees
  • Leadership
  • Creating and using social media channels

Keynote lectures in the open forum

Each day at the open forum located in the Congress Center, industry specialists discuss the latest challenges facing the industry. All OTWorld visitors can attend these lectures. They will cover topics such as MDR, telematics, e-receipts and much more.

Trade show tours - discover the latest product ranges

Topical trade show tours* take place alongside the varied range of daily lectures. These give trade visitors the opportunity to get a quick and targeted overview of the exhibitors' innovations.

Scheduled tours:

  • Shop fitting and product display
  • Digitalisation for sales and workshops
  • Innovative materials and manufacturing engineering

Ideas, impulses, contact: network successfully

The professional associations have invited all employees, owners and directors from the healthcare supply trade to a get-together on each day of the trade show. This provides professionals with the perfect opportunity to discuss and exchange ideas with their peers.

Modern shop fitting: innovative interior concepts

The shop fitting pavilion will inspire visitors with its fresh ideas on how to design salesrooms

in hall 3. Trade visitors will learn, in addition to other skills, how product display can be combined with digital elements to promote sales. In addition, PARKRAUM and its partners will showcase the latest trends for experience-orientated sales and a selection of providers from the shop fitting industry will present their ideas.

Numerous inspiring exhibitor workshops round off the programme for the Retail Forum.

NEW: Youth.Academy TO for junior industry professionals

The Interdisciplinary promotion of junior professionals is of increasing importance for retail surgical stores. Youth.Academy TO aims to satisfy this requirement. Over 600 trainees and students are expected in 2020. This year, for the first time, junior industry professionals have also been invited to participate. Networking with other trainees from the fields of prosthetics and orthotics, orthopaedic footwear technology, medicine and physiotherapy is the key focus alongside professional advanced training.

*The lectures and tours will be given only in German.