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10 - 13 May 2022
News Overview 2/26/18
Emotional Retailing

Emotional Retailing

His own customers include, amongst others, FC Bayern, FIFA, Red Bull and Mango. And, at OTWorld, Wolfgang Gruschwitz will be presenting some stimulating ideas for ways of inspiring the customer.

Be they customer, client or patient – everyone wants to feel comfortable in their environment, with a sense of well-being that suits their lifestyle and is attuned to their different needs. It is something that Wolfgang Gruschwitz, as founder and CEO of Gruschwitz GmbH, is very aware of. Products and services are themselves, he suggests, no longer the decisive drivers in the retail trade. Instead, it is now rather more about inspiring and enthusing people: partly by removing inhibition thresholds, partly by creating emotional appeal. And in doing so, it is crucial to always add appropriate value. In the ‘Retail Forum’ Wolfgang Gruschwitz’s lecture will concentrate on ‘Emotional Retailing – Putting the Customer and Patient at the Centre’, showing how to create a ‘magic point’ at the traditional point of sale. He will take a closer look at the significance of multi-sensory experiences and explain how important it still is to empathise with and be able to share the feelings of others through personal contact, even - perhaps particularly - in our digital age. A number of practical examples, taken from a variety of sectors and ranging from fashion to food, afford an opportunity to take a broader view.

Further information

Wolfgang Gruschwitz’s lecture will be held on Thursday, 17 May 2018, from 1:30 p.m. to 3:00 p.m. in the Open Forum of the OTWorld Congress Center (Hall 3). Admission is free for all trade-show visitors and congress participants, but those wishing to attend are asked to sign up in advance.