Save the date: #otworld22
10 - 13 May 2022
News Overview 2/1/18
Digitalisation in healthcare supplies retail

Digitalisation in healthcare supplies retail

The ‘Pavilion of Shop Design’ at OTWorld 2018 provides a host of innovative and stimulating ideas. Expect a visit full of new experiences, as well as an opportunity for individual consultation.

Suppliers, such as chemists, larger chains and internet retailers, all increase competition in sales of medical and orthopaedic aids. High-street retailers can, however, do a lot to attract customers onto the sales floor and to entice them to stay as long as possible. At the end of the day, it is the consumer who decides whether the advice available, the selection of products and the atmosphere appeal to them and whether they are happy to come back again.

Modernity as a factor in well-being

Unattractive corner shops are a thing of the past – medical aids now need to be staged in modern contexts in order to provide customers with an environment in which they feel comfortable. In the dedicated exhibition ‘Pavilion of Shop Design’, interior architect Elke Park (PARKRAUM), a member of Healthcare Shops working group at OTWorld 2018, combines product display with digital features. She gives us insights into the latest trends and future-proof concepts through hands-on experiences. And, in doing so, throws the focus onto the entire cycle from customer and retail staff to the giving of advice and final sale – both offline and online.

The ‘Pavilion of Shop Design’ at OTWorld 2018 is sponsored by other companies, too, including Helia Ladenbau, Retailment A/S, Gundlach Seen Media, Retail Therapy, the Van Straaten Group, Sporlastic and Mawendo.