14 - 17 May 2024 OTWorld
22/03/2022 OTWorld

Pavilion of Shop Design: Modern Presentation of Medical Aids

Whether it's insoles, prostheses, or compression stockings, retail surgical stores are the first point of contact for patients who need medical aids. At the Pavilion of Shop Design, visitors can see how digital elements and innovative sales strategies provide a modern shopping experience.

Retail surgical stores with an old-fashioned look and feel increasingly belong to the past. Digitalisation has changed the industry and helped modernise the image of healthcare supply retail. Progressive retail surgical stores are combining craftsmanship with high-tech and shopping with treatment to offer customers a retail experience with a feel-good factor.

The Pavilion of Shop Design at OTWorld shows how products can be presented using digital elements to promote sales. Store concepts for the future as well as the newest trends in experience-oriented sales will also be presented. Specialised providers of shop fittings will be showcasing their innovations. Situated in Hall 3, the Pavilion of Shop Design will be presented by PARKRAUM .

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